What is one way to effectively convey a candidate's passion in their video?

Conveying a candidate's passion effectively involves utilizing expressive body language and tone. This approach helps to engage the audience on an emotional level, making the candidate's enthusiasm more palpable. When a candidate uses dynamic gestures, maintains eye contact, and varies their vocal pitch and volume, it adds energy to their message and demonstrates their genuine interest and commitment to the role they are seeking. This personal touch can resonate more deeply with viewers compared to solely relying on statistics or factual information, which may come off as dry or impersonal. Expressive communication can inspire and motivate the audience, making them more likely to connect with and support the candidate.