What role does audience engagement play in a candidate's video presentation?

Engaging the audience is essential in a candidate's video presentation because it significantly enhances message retention. When viewers are actively engaged, they are more likely to remember the information being presented. Audience engagement can be achieved through various techniques, such as storytelling, asking questions, and using visual aids that resonate with the audience. These methods not only capture attention but also create a connection between the presenter and the viewers, which fosters a deeper understanding of the content. In a competitive setting like an officer election or presentation, ensuring the audience is engaged can differentiate a candidate and effectively communicate their message. This reinforcement of ideas helps solidify key points in the audience's minds, making the overall presentation more impactful.