What should a candidate avoid when creating video content?

Using distracting visual elements in video content is critical to avoid because such elements can divert attention away from the main message you are trying to convey. Effective video communication should focus on clarity and engagement, making it essential that viewers can easily concentrate on the speaker and the content being presented. Distracting visuals can cause confusion, reduce the impact of the information shared, and ultimately lead to a less effective communication experience.

In contrast, making eye contact with the camera fosters a connection with the audience, speaking clearly and confidently helps convey your message effectively, and incorporating personal stories can enhance relatability and interest. Each of these elements contributes positively to the overall quality of video content.