What should a candidate prioritize in terms of delivery style in their video?

Prioritizing engagement and personality in a delivery style is essential for capturing the audience's attention and conveying authenticity. This approach helps to establish a connection with viewers, making the message more relatable and memorable. When a candidate demonstrates personality, they can effectively convey enthusiasm and passion for the topic, which resonates with the audience and can lead to a more favorable impression.

While a formal tone and strict adherence to a script might be appropriate in some contexts, it can often result in a delivery that feels stiff and disengaged. Therefore, focusing on engagement allows for more natural expression and interaction, which is particularly important in a video format where visual and emotional connection plays a critical role.

Utilizing certain facial expressions can certainly enhance engagement, but it should be part of a broader strategy focused on overall personality. Similarly, while the use of jargon and technical terms might convey expertise, over-reliance on these can alienate the audience if they are not familiar with the language, undermining effective communication. Engaging delivery, therefore, should take precedence as it emphasizes relatability and connection over formality or technicality.