What should candidates avoid including in their YouTube video?

Candidates should avoid including campaign speeches or mentioning specific officer positions they are seeking in their YouTube video because such content can come across as overly formal or insincere, potentially alienating viewers. The purpose of the video is to convey personal motivations and experiences related to the organization's values rather than to deliver a typical campaign-style pitch, which may detract from the authenticity of the message.

In contrast, personal anecdotes and experiences can create a connection with the audience by sharing relatable stories. Visuals and props can enhance the overall presentation and engage the viewers, while background music and editing effects can add polish and professionalism. Hence, the focus should ideally be on genuine storytelling and connection rather than a formal campaign approach.