What should candidates do to ensure their video content is engaging?

Using effective storytelling and a direct 'call to action' is crucial for making video content engaging. Storytelling helps to create a narrative that captivates the audience's attention, making the content more relatable and memorable. When viewers can connect emotionally with what they are watching, they are more likely to stay engaged.

Incorporating a 'call to action' encourages viewers to respond in some way, whether that’s liking the video, sharing it, or taking further steps related to the content. This interaction can create a sense of community and motivate the audience to become more involved with the topic presented.

Meanwhile, other approaches, such as delivering long monologues or overwhelming viewers with facts, often lead to disengagement. Monologues can make the content feel tedious, while an excess of boring information can overwhelm the audience. Avoiding direct eye contact goes against the principle of creating a connection with viewers, which is essential for engagement.