Why is having a clear message important in a candidate's video presentation?

Having a clear message in a candidate's video presentation is essential because it helps maintain audience attention. When a message is straightforward and well-articulated, it allows viewers to easily understand the candidate's key points, ideas, and overall purpose. This clarity engages the audience more effectively, as they can follow along without getting lost in confusion or ambiguity. A clear message also keeps the presentation focused, preventing distractions and ensuring that the audience retains the information being presented. In contrast, if the message is unclear or convoluted, it may lead to disengagement, as viewers might struggle to grasp what the candidate is trying to convey.